Sometimes it seems as though I’ve answered a lot of questions only to find out I don’t qualify for the whole survey. Why?

This is because some surveys are looking for a very specific group of people who meet a very narrow set of demographic criteria. Sometimes, determining whether someone qualifies for a survey takes just a few questions, other times it may take more questions. 

Please know we appreciate your participation and that when you don’t qualify, your responses are not used in the final research findings.